EDUCATION

Parsons The New School for Design – Bachelor of Fine Arts, Communication Design
New York, 2015

Central Saint Martins –  Bachelor of Fine Arts,Graphic Design
London, 2014

EXPERIENCE

USA TODAY: Brand & Network Marketing — June 2018 - Present
Graphic Designer
Lead design for Gannett Foundation’s grant program ACT in generating over $3M
Concept and design INMA-winning brand awareness campaign that led to tangible engagement and audience growth
Develop and maintain branding for product awareness campaigns that led to subscription growth, 3M+ OOH impressions, 45M digital impressions, almost 500% lift in app store views, 95% increase in app downloads
Increase clicks and impressions with social-specific campaigns; set new benchmarks for swipe ups and page view
Junior Designer
Support in-house and external marketing efforts in brand values and target-audience growth
Maintain product-specific branding
Execute design across all digital channels including social, email, and paid ads

SYNEOS HEALTH: Creative Studios — July 2015 - June 2018
Graphic Designer, Illustrator
Generate and increase social-specific business with new capabilities
Concept and animate social media assets with brand implementation
Establish and enforce style guides and branding for clients
Support new business pitches with logo creations and visual mockups
Storyboard, develop creative direction, and create character assets for video asks
Manage and mentor junior designer, define process and workflows
Collaborate with copywriters, designers, and project managers
Graduate Trainee
Develop skills in branding, presentations, communications
Complete 9-month training program

TIFFANY & COMPANY – May 2015 - June 2015
Graphic Designer
Assist with design development
Produce graphics for campaigns including windows, vitrines, and store facades

HEIRLOOM WEDDING STUDIO – Sept 2014 - April 2015 
Graphic Design Intern
Design editorial layouts for luxury coffee-table wedding books
Assist on press check and photo-retouching
Work with clientele to translate ideas and inspiration into visual solutions

USA TODAY – May 2014 - August 2014
Graphic Design Creative Marketing Intern
Redesign sell sheets
Create concept development sketches
Photo retouching
Design ads and social media image posts
Update & reorganize files
Assist on photoshoot & photo research

SKILLS

Proficiency skills in Adobe Creative Suite: Photoshop, Illustrator, InDesign
Proficiency skills in Microsoft Office on both Mac and PC platforms
Proficiency skills with Google applications
Proficiency skills on Slack
Experience with social networking tools: Facebook, Pinterest, Instagram, LinkedIn, Behance, Twitter
Fluent in Taiwanese Mandarin